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Culture &
People

Built to grow. Wired to connect. Culture that powers positive growth.

At Springbok Group we don’t just build high-performing marketing organisations, we grow brands and people, champion collaboration, and create an environment where ambition meets impact and effectiveness.

A culture that’s bold, human and strategically disciplined, built around direct-to-expertise, positive growth, effectiveness and no compromise.

What
Defines Us

Our culture is more than a set of values. It's how we work, how we grow, and how we show up for one another and for our clients.

Inspired by the belief that marketing teams deserve both creative courage and digital rigor, we have built a people-centric organisation that thrives on:

Direct-to-Expertise

Clients and colleagues connect directly with the experts who deliver impact.

Customer-Centricity

Solutions start with real business challenges, not service categories.

Positive Growth

We grow sustainably, humans, clients, and communities alike.

No Compromise

Excellence across craft, creativity and technology.

Human first

Open, curious, collaborative and accountable.

Responsible Technology

Data, platforms and AI must create value for people, brands and society.

Every one of these principles is lived daily, not just written once and forgotten.

Some
Statistics

A few numbers that say a lot

8 Offices in NL, BE, ZA, CH
10+ Acquisitions integrated since 2022
100+ Active clients
300+ Experts in data, creative, tech & strategy

Driving the Culture Forward

The team that inspires, enables, and leads

Sammy Colson - Group CEO

Sammy Colson

Group CEO

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Valérie Herbert - Mergers & Acquisitions

Valérie Herbert

Group CFO

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Peter Van Wijnaerde - Group CMO

Peter Van Wijnaerde

Group CMO

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Tim Wolfs - Group CGO

Tim Wolfs

Group CGO

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Antoine Houtsma - Group CCO

Antoine Houtsma

Group CCO

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Jean Durand - Group COO

Jean Durand

Group COO

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